The SUG blog
When it comes to advertising on Amazon, Straight Up Growth is your #1 source. Our founders are true Amazon pioneers with more than two decades of industry leadership.
2025 Prime Day Deals
Jul 08, 2025
Prime Day is back and bigger than ever! For the first time in Amazon’s history, Prime Day will span...
2025 Prime Day Blueprint
Jul 02, 2025
I. The Opportunity Behind Prime Day Prime Day is more than just an Amazon sales event—it's a...
Drive Conversions Faster with Brand+ and Performance+
Jul 02, 2025
Amazon is raising the bar for what advertisers can expect from programmatic media. With the launch o...
Sustainability Sells on Amazon
Jun 20, 2025
There is a growing trend towards eco-friendly shopping, and consumers are increasingly seeking more...
Stop the Scroll: How Amazon Video Ads Skyrocket Your Sales
Jun 16, 2025
I. Standing Out on Amazon: Why Video Ads Matter Now In today's crowded digital marketplace, g...
The Latest in Amazon Sponsored Ads: Q2 2025 Insights
Jun 10, 2025
The Evolving Landscape of Amazon Advertising Staying competitive on Amazon requires more than jus...
The Future of Keywords: How AI is Changing How We Research and Target on Amazon
Jun 06, 2025
I. The Changing Times of Amazon Search Forget everything you thought you knew about Amazon keywor...
The TikTok + Amazon Growth Loop
May 30, 2025
I. It’s Not Either/Or—It’s Both Amazon remains a powerful revenue engine, but the landscape of pr...
Turning Influencer Hype into Amazon Revenue
May 21, 2025
The influencer marketing world is expanding rapidly and becoming more impactful. Projections from In...