When it comes to advertising on Amazon, Straight Up Growth is your #1 source. Our founders are true Amazon pioneers with more than two decades of industry leadership.

Join our community of brands and marketers shaping the way companies grow.


    June 28, 2021

    Our average customer's sales are up 50-100% on Amazon year over year. Here's how.



    June 28, 2021

    The world’s most important product search engine.

    When it comes to Amazon, numbers do...

  • Best Practices for Amazon's Image Stack

    May 11, 2022

    Amazon Listing Optimization includes utilizing your title, bullet...

  • Amazon Ad Metrics That Actually Matter

    May 17, 2022

    Thanks to Amazon’s advertising reports in seller central and advertising console, Amazon sellers get...

  • How to do Keyword Research for Amazon PPC

    May 26, 2022

    As an Amazon Seller, dominating some specific keywords is already an important part of your Amazon P...

  • How the Best Brands on Amazon do Negative Keyword Research

    June 08, 2022

    Negative keywords are the opposite of keyword bidding. 

    This keyword targeting strate...

  • Metrics Every Amazon Manager Should Be Tracking

    July 13, 2022

    For many starting to sell on Amazon, managing the many aspects of data and analytics of an Amazon ac...

  • TikTok + Amazon: How to Generate More Sales [webinar]

    July 25, 2022

    How can you generate sales on Amazon using TikTok content?

    Watch a rep...

  • How To Get 10% Back Using Amazon Attribution

    July 27, 2022

    Amazon Attribution is a set of analytics provided that helps you understand how traffic is driven to...

  • How to Upgrade Your A+ Content [Webinar]

    August 10, 2022

    Want to learn how to easily upgrade your A+ Content?

    Learn from Amazon experts Daniel...

  • Amazon Customer Support with OnSite [WEBINAR]

    September 02, 2022

    SUG Co-Founder Daniel chatted with Isaac Hadriye from OnSite!

    Use OnSite S...

  • Amazon + Paid Social

    September 02, 2022

    SUG Co-Founder Daniel Tejada is going through the basics of using Amazon attribution hand in hand wi...

  • Amazon Growth In 2023

    November 15, 2022


    When it comes to Amazon, numbers don'...

  • 2022 Black Friday & Cyber Monday Trends

    November 17, 2022

    Black Friday and Cyber Monday are just around the corner! Is your...

  • Advice I'd Give to Anyone Starting Their Amazon Career | Straight Up Visionary Ep. 1

    November 21, 2022

    After beginning his early Amazon career at the leading digital marketing and eCommerce agencies, Dan...

  • Starting & Scaling Your eCommerce Business | Ep. 2 with Brock Mammoser

    December 07, 2022

    Straight Up Visionary Webinar Series | Episode 2 with Brock Mammoser 
    Starting & Scaling Your...

  • How a Food & Beverage Brand Went From $2M to More Than 5 MILLION on Amazon | A SUG Case Study

    December 20, 2022

    Learn how a major food & beverage brand grew to over $2 million on Amazon

  • How Luxury Brands WIN On Amazon

    January 24, 2023

    Biggest Amazon Myth: It's NOT the eCommerce platform for higher end / prestige...

  • Biggest Amazon Advertising Mistakes | From an Agency Owner

    January 24, 2023

    "What are the most common mistakes you see as an Amazon Agency owner?" 

    Daniel Tejada...

  • NEW Amazon Feature | Buy With Prime

    January 24, 2023

    Amazon's newest FBA feature, Buy With Prime will now be available for most third-party s...

  • How a Keto Brand Became the #1 Bestseller in 4 Months | A SUG Case Study

    March 01, 2023

    This keto brand quickly established themselves as an industry leading brand, driving remarkable grow...

  • Scaling DTC Smart & Quickly | With Free to Grow CFO

    June 06, 2023

    Scaling DTC Smart & Quickly | With Daniel Tejada & Jon Blair

    John discusses when a...

  • How to Take Over the Top Position on Amazon in Your Category

    September 07, 2023

    Amazon's a9 algorithm is their product ranking algorithm. This decides which product l...

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