Case Studies

When this emerging protein brand partnered with Straight Up Growth, they were eager to unlock bigger gains on Amazon, but were held back by miscallocated ad spend and limited new customer reach. 

The Results: 

• 624% NTB growth, from 6.5K → 18K new customers monthly

• $24M run rate by August 2025, surpassing $10M goal with $12M by the end of 2024

• 67% decrease in wasted spend, dropping from 26% → 8.6% while scaling ad budgets 3x

A leading 8 figure brand on Amazon in the grocery category was facing declining sales and market share. They sought out SUG to help them accelerate their business through the Vendor Manager team via the 1P relationships.

The Results: 

• New product launches at #2, #3, and #5 in their respective categories

• Reestablished a top product at #2 in its category for the first time in 15+ months

• 30% Growth YTD 2025 Jan-July

A unique home goods brand with an eye for design and quality needed support to take their product sales to the next tier of growth breaking the $1M barrier in top line revenue. 

After 1 year with Straight Up Growth, here are the remarkable results: 

- $1M in revenue
- 57% YoY revenue increase
- 44% boost in conversion rate
- Storefront sales lift of over 40%

We aimed to drive profitable growth for this established beauty brand while outpacing category expansion. To achieve this, we implemented a strategic, data-driven approach focused on maximizing efficiency and performance.

The Results: 

• 201% increase in Topline Revenue since joining SUG
• 166% increase in YoY Traffic
• 116% increase in Organic Revenue over 24 months

After a leading pet toy brand found huge success through DTC & subscription boxes, but found they were vastly overpaying and underperforming on Amazon. 

Enter Straight Up Growth. Here’s our 12 month results: 

• 6,566% growth rate - taking monthly sales from $15,000 to $1,000,000 
• Took over the #1 organic listing in the coveted ‘pet’ category 
• Catapulting customer reviews from 12 to 1,600

This health & wellness brand was looking to launch a new product in the highly competitive ‘keto’ market. 

With a net new product + 0 product reviews, here’s what Straight Up Growth was able to accomplish in our first 6 months: 

• #1 bestseller in the category with Amazon’s ‘Best Seller’ Badge 
• Generated over 10,000 reviews 
• Have 3 products ranking consecutively (Spot #1, 2, & 3) on 88 search terms