Daniel Tejada
Co-Founder and Chief Learning Officer
About Straight Up Growth
AN AMAZON PARTNER BUILT TO SCALE.
Driving clarity, control, and profitable growth on Amazon.
Average Client Outcome
Delivering an average of 65%+ YoY Amazon growth. Many clients see over 100% YoY growth with SUG's expertise.
Founded in 2020 by entrepreneur Evan Kesner and Amazon Ads expert Daniel Tejada, Straight Up Growth delivers disciplined execution, operator-led strategy, and measurable results in one of the world’s most competitive marketplaces.
Today, SUG is a team of 30+ ecommerce experts managing over $2 billion in annual Amazon sales. From supporting nine-figure exits to enabling sustained, profitable growth, we help enterprise brands scale through advanced advertising, full-funnel optimization, and a relentless focus on performance.
When you partner with us, Amazon becomes a core driver of long-term growth.
MEET OUR TEAM: THE HEART OF SUG
Strategists, operators, and creatives—focused on profitable growth.
Evan Kesner
Co-Founder and CEO
Marco Tejada
Chief Operations Officer
Steve Guillemette
Head of Strategy & Brand Experience
Alex Peck
Director of Amazon Advertising
Meridith Andrew
Senior Brand Strategist
Katie Ritterbush
Senior Brand Strategist
Kortney Kay
Senior Brand Strategist
Scott Ptaszynski
Senior Brand Strategist
Emily Kozel
Brand Strategist
Rene Crandall
Senior Amazon Ads Manager
Nikki Valles
Senior Amazon Ads Manager
Anthony Hernandez
Senior Amazon Ads Manager
Chelsea Jaffe
Senior Amazon Ads Manager
Victor Farfan Baltazar
Amazon Ads Manager
Kevin Bradberry
Junior Amazon Advertising Manager
Malesa Sinnasone
DSP Manager
Patrick DeRiso, II
Senior Content Manager
Anna Butts
Digital Content Manager
Jeff Siddiqi
VP of Sales
David Allen
Director of Amazon Growth Consultant
Mark Anderson
Head of Partnerships
Aleksei Stojanovic
Strategic Partnership Associate
Adrianna Lugo
Senior Marketing Manager
Hanna Tekle
Marketing Intern
Konstantin Komarov
Senior Software Architect
Viktoriia Komarova
Quality Assurance