WE ARE STRAIGHT UP GROWTH.
Get to know our (your) Amazon team.
Founded in 2020 by seasoned entrepreneurs Evan Kesner and Daniel Tejada, Straight Up Growth is a results-driven advertising agency focused exclusively on one mission: driving exceptional brand growth on Amazon.
Evan, a serial entrepreneur with a proven track record, and Daniel, a powerhouse Amazon ads expert who has generated over $2 billion in sales on the platform, saw a unique opportunity to help high-potential brands scale within Amazon’s competitive marketplace. SUG has rapidly expanded to a team of 30+ and has successfully managed over $750 million in Amazon sales for a diverse portfolio of brands.
Straight Up Growth has played a key role in helping brands achieve major milestones, including facilitating 9-figure exits and driving sales growth. We specialize in cutting-edge advertising strategies, comprehensive listing optimization, and delivering predictable, scalable growth. On average, our clients see sales increases of over 100% year-over-year, a testament to our ability to drive sustained success and tangible results on Amazon.
MEET OUR TEAM: THE HEART OF SUG

Daniel Tejada
Co-Founder and Chief Learning Officer

Evan Kesner
Co-Founder and CEO

Marco Tejada
VP of Operations

Brett Vetter
Director of Brand and Sales Strategy

Meridith Andrew
Senior Amazon Brand Strategist

Katie Ritterbush
Senior Brand Strategist

Emily Kozel
Brand Strategist

Scott Ptaszynski
Senior Brand Strategist

Alex Peck
Director of Amazon

Nikki Valles
Sr. Amazon Ads Manager

Anthony Hernandez
Senior Amazon Ads Manager

Chelsea Jaffe
Amazon Ads Manager

Victor Farfan Baltazar
Amazon Ads Manager

Patrick DeRiso, II
Amazon Content Manager

Anna Butts
Amazon Creatives Specialist

David Allen
Director of Amazon Growth Consultant

Mark Anderson
Head of Partnerships

Aleksei Stojanovic
Strategic Partnership Associate

Adrianna Lugo
Marketing Manager

Malesa Sinnasone
DSP Manager

Kevin Bradberry
Junior Amazon Advertising Manager

Konstantin Komarov
CTO

Viktoriia Komarova
Quality Assurance

Jeff Siddiqi
VP of Sales

Rene Crandall
Senior Amazon Search Manager

Kortney Kay
Senior Amazon Brand Strategist