AN AMAZON PARTNER BUILT TO SCALE.

Founded in 2020 by entrepreneurs Evan Kesner and Daniel Tejada, Straight Up Growth (SUG) is a high-performance marketplace agency built to help ambitious brands scale in the world’s most competitive digital retail environments.

Today, SUG is powered by a team of 40+ eCommerce, marketing, and advertising experts who collectively manage more than $2 billion in annual Amazon sales. From supporting nine-figure brand exits to driving sustained, profitable growth for emerging and enterprise brands, our team combines operator-led strategy with disciplined execution across Amazon advertising, content optimization, and full-funnel marketplace performance.

At the center of our approach is the SUG Advantage Platform, powered by proprietary technology, advanced data dashboards, and experienced human expertise. By combining deep auditing, strategic planning, content excellence, advanced advertising, and continuous optimization, the SUG Advantage transforms complex marketplace data into clear, actionable growth strategies. The result is performance that consistently outperforms category benchmarks while reducing wasted ad spend, with many brands achieving 100%+ year-over-year revenue growth.

As demand continues to grow from our clients, we are expanding the SUG Advantage across Walmart, additional marketplaces, and emerging social commerce channels, helping brands turn marketplaces into scalable, long-term growth engines.