How Luxury Brands WIN On Amazon
By Adrianna Lugo |
Published on Jan 24, 2023
| 7 min read
Biggest Amazon Myth: It's NOT the eCommerce platform for higher end / prestige brands
...But this couldn't be more false!
Here's why premium brands who invest in Amazon win BIG:
Sign up for a free Amazon audit here!
1. Owning your entire online presence
Amazon is full of third party sellers... Prevent these sellers from diluting your brand image by utilizing Amazon's Brand Registry Program
Here's a Linkedin post from SUG co-founder Daniel Tejada about the power of designer brands
2. Amazon's Investment in Premium Brand Features
With new programs including Amazon Fashion & Premium Beauty, high-end brands can stand out from competition with custom badges and storefronts. These programs are invite-only and can help pull bigger names onto the platform
3. Connect Amazon with Other Digital Marketing Efforts
Using Amazon's DSP and new 'Buy With Prime' program, brands can connect their Amazon storefront to their other eCommerce platforms, like Shopify and DTC
Even Rent The Runway will begin selling secondhand luxury items on Amazon Fashion!
The resale market, and Amazon’s wide customer base, offer a path to profitability, said CEO Jennifer Hyman said in an interview with CNBC.