Drive Conversions Faster with Brand+ and Performance+

Amazon is raising the bar for what advertisers can expect from programmatic media. With the launch of Brand+ and Performance+, marketers now have more innovative ways to connect with customers across every stage of the journey—from first impression to conversion.

Here’s what you need to know about these robust new solutions—and why they’re worth your attention.

What’s New? 

Brand+ is focused on building awareness and driving sustained engagement over time. By leveraging Amazon’s rich audience signals, Brand+ helps advertisers connect with new customers and keep their brand top of mind across shopping, browsing, and streaming environments. It’s an ideal solution for growing consideration and nurturing long-term loyalty.

Performance+, on the other hand, is designed to deliver immediate results. Whether your goal is to generate more conversions, improve ROAS, or lower CPA, Performance+ utilizes predictive AI to target high-intent audiences and optimize every impression in real-time. Together, these solutions create a seamless, AI-powered approach that unifies prospecting, acquisition, remarketing, and retention into one efficient strategy.

Performance Highlights

If you’re wondering whether the results live up to the promise, the numbers speak for themselves. Advertisers using Performance+ have seen a 68% improvement in CPA compared to campaigns that did not leverage this AI-powered optimization. By tapping into trillions of Amazon shopping, browsing, and streaming signals, these campaigns deliver more efficiency with every dollar spent.

Performance+ is also driving remarkable gains in overall return on investment. Campaigns have reported a 34% higher ROAS, alongside a 141% increase in conversion rates, demonstrating that this technology doesn’t just reach more customers, it inspires them to act. Brands are seeing more checkouts, subscriptions, and add-to-carts with less manual effort and more predictable outcomes.

The benefits extend beyond first-time purchases. Advertisers who utilized remarketing tactics through Performance+ achieved a 76% increase in remarketing ROAS, demonstrating the platform's effectiveness in re-engaging audiences who have already shown interest. Together, these results illustrate why combining Brand+ and Performance+ is quickly becoming a new standard for performance-driven marketing.

How It Works

Brand+ and Performance+ utilize predictive AI that learns in real-time. They combine your conversion data with trillions of signals from Amazon shopping, browsing, and streaming activity. This helps identify exactly which audiences are most likely to engage and make a purchase.

These models never stand still. They constantly update to improve results, adjusting bids and placements as customers interact with your brand. You do not have to rely on fixed audience segments or guesswork.

Campaigns are fast to launch. You can get started in just four clicks while keeping control over geo-targeting, bidding, inventory, and brand safety. Once live, you get transparent reporting that shows exactly what is driving performance. Think of it as transitioning from a static plan to an innovative strategy that continually learns and evolves every day.

Key Takeaways for Brands 

A full-funnel strategy creates the strongest results on Amazon. Using Brand+ and Performance+ together helps you build awareness, drive traffic to your product detail pages, and increase conversions all in one streamlined approach. You can reach shoppers at every stage, from discovery to checkout.

The impact is clear. Brands are experiencing higher ROAS, increased purchases, and faster growth across their Amazon businesses. You can track every metric with transparent reporting and verify results through lift studies.

These tools make it easy to stay competitive. You get fast setup, flexible controls, and predictive AI that optimizes performance automatically. As shopping behavior evolves on Amazon, this technology provides you with the insights and efficiency to continue growing. With Brand+ and Performance+, your products can stand out and sell more.

Take the Lead with AI-Powered Performance

Brand+ and Performance+ are changing what’s possible for brands selling on Amazon. These solutions give you a more innovative way to connect with shoppers, improve your return on ad spend, and grow your business at every step of the customer journey. Whether you want to build awareness, drive conversions, or re-engage loyal customers, Amazon’s AI-powered tools make it simple to get started and easy to scale.

Ready to see how Brand+ and Performance+ can elevate your results? Let us implement these in your Amazon strategy, starting with a comprehensive Amazon Audit! 
 

Q+A 

​​Q1. How is Performance+ different from traditional Amazon DSP campaigns?
Performance+ uses AI that continuously learns from your data and Amazon’s signals to optimize targeting, bidding, and placements in real time. It goes beyond static audience segments to automatically improve efficiency and conversion rates.

Q2. What types of businesses should use Brand+?
Brand+ is ideal for any business focused on growing awareness and engagement over time. It helps you reach new audiences and build trust, whether you’re launching new products or expanding your brand presence on Amazon.

3. Do I need to use both Brand+ and Performance+ together?
No, you can use them separately. However, combining them creates a stronger full-funnel strategy that guides customers from discovery through purchase and retention, which usually drives better overall results.

4. How long does it take to set up a campaign?
Campaigns can be launched in just four clicks. Setup is fast and straightforward, and you have the option to fine-tune targeting, bidding, and brand safety controls before going live.

5. Can I track results in detail?
Yes. You get transparent reporting with granular insights on performance, audience behavior, and ROI. You can also lift studies to measure the actual impact of your campaigns over time.

6. Is this only for brands selling products on Amazon?
No. You can also drive website traffic, app installs, and conversions off Amazon. The system supports both endemic (on-Amazon) and non-endemic (off-Amazon) objectives.

7. How does remarketing work with Performance+?
Performance+ can re-engage customers who have viewed your products, searched for similar items, or made a previous purchase. It utilizes AI to identify high-intent audiences and deliver the right message at the optimal time.

8. What data does the AI model use to optimize campaigns?
The AI blends your conversion signals—such as purchases, sign-ups, or pageviews—with trillions of Amazon’s shopping, browsing, and streaming signals to predict and drive engagement.

9. How can I be sure my ads appear in brand-safe environments?
You have complete control over brand safety settings, including third-party pre-bid verification, domain exclusions, and inventory preferences to protect your brand and maintain quality.

10. How do I get started with Brand+ and Performance+?
Connect your conversion data, choose your goals, and set up your campaigns. If you need help, our team is ready to guide you through the process and design a strategy tailored to your objectives.