From Launch to $10M:
Peach Slices' Amazon Takeover
Despite strong performance across other channels, Peach Slices had no established presence on Amazon. Entering a highly competitive beauty category, the brand needed to launch with control, protect brand equity, and scale efficiently without compromising long-term positioning.
Straight Up Growth implemented a full-funnel Amazon strategy designed to balance immediate performance with long-term brand building. This included brand control, advanced search optimization, upper-funnel demand generation, and conversion-focused content.
The team built a strong foundation through storefront and listing optimization, ensuring consistency and control across the brand experience. Campaigns were structured around both high-intent and discovery-based keywords, while Amazon DSP was leveraged to drive upper-funnel awareness and retargeting. Content enhancements across PDPs further improved conversion and reinforced brand positioning.
