Reduce Ad Spend While Increasing Sales

How many times have you heard that you need to increase your advertising budget in order to drive sales? What if we told you that we could cut your channel-specific spend and still increase sales? That’s exactly what we did for one of our beauty brands.

Through our audit, we identified several opportunities to reduce ad spend for terms that were not converting. Those funds were then reallocated to high converting search terms. We also reduced branded spend and were able to focus ad spend toward new customer acquisition.

Within 60 days we saw outstanding results:

  • Increased Sales from $644,000 per month to $1,150,000 per month
  • Reduced Ad Spend by 67%
  • 309% Increase in Converting Non-Branded Search Terms on Ads

How many times have you heard that you need to increase your advertising budget in order to drive sales? What if we told you that we could cut your channel-specific spend and still increase sales? That’s exactly what we did for one of our beauty brands.

Through our audit, we identified several opportunities to reduce ad spend for terms that were not converting. Those funds were then reallocated to high converting search terms. We also reduced branded spend and were able to focus ad spend toward new customer acquisition.

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