Building a Strong Presence on Amazon

A popular brand in the pet industry was seeing successful sales through their on website but was vastly underperforming on Amazon - bringing in only $15,000 in sales. We found an opportunity to leverage their off-Amazon customers to drive brand awareness to their Amazon listings. We also identified an opportunity to improve the conversion rate on their listings. Our biggest finding was that low session activity was caused by lack of organic visibility on the Amazon platform. We focused our efforts on new customer acquisition as well as improving organic ranking.

In 12 months, we experienced a strong turnaround:

  • Sales increase from $15,000 per month to $1,000,000, or 6566% growth
  • Customer reviews catapulted from 12 to 1,600
  • Occupied the #1 organic result listing

A popular brand in the pet industry was seeing successful sales through their on website but was vastly underperforming on Amazon - bringing in only $15,000 in sales. We found an opportunity to leverage their off-Amazon customers to drive brand awareness to their Amazon listings. We also identified an opportunity to improve the conversion rate on their listings. Our biggest finding was that low session activity was caused by lack of organic visibility on the Amazon platform. We focused our efforts on new customer acquisition as well as improving organic ranking.

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