The SUG blog
When it comes to advertising on Amazon, Straight Up Growth is your #1 source. Our founders are true Amazon pioneers with more than two decades of industry leadership.
Stop the Scroll: How Amazon Video Ads Skyrocket Your Sales
Jun 16, 2025
I. Standing Out on Amazon: Why Video Ads Matter Now In today's crowded digital marketplace, g...
The Latest in Amazon Sponsored Ads: Q2 2025 Insights
Jun 10, 2025
The Evolving Landscape of Amazon Advertising Staying competitive on Amazon requires more than jus...
The Future of Keywords: How AI is Changing How We Research and Target on Amazon
Jun 06, 2025
I. The Changing Times of Amazon Search Forget everything you thought you knew about Amazon keywor...
The TikTok + Amazon Growth Loop
May 30, 2025
I. It’s Not Either/Or—It’s Both Amazon remains a powerful revenue engine, but the landscape of pr...
Turning Influencer Hype into Amazon Revenue
May 21, 2025
The influencer marketing world is expanding rapidly and becoming more impactful. Projections from In...
Crush Seasonal Sales on Amazon
May 13, 2025
During peak seasons like Black Friday, Cyber Monday, and the holidays, Amazon experiences huge sales...
Dominate the Amazon Algorithm with 5-Star Reviews
May 05, 2025
In today's Amazon ecosystem, customer reviews and ratings play a crucial role. They allow custom...
Unlock Recurring Revenue with Subscribe and Save on Amazon
Apr 28, 2025
Amazon's Subscribe & Save (S&S) program offers customers the convenience of scheduling recurring...
2025 Q1 Update
Apr 28, 2025
The last few months have been a wild series of trade shows, business meetings, travel, and SUG team...