The SUG blog
Straight Up Growth is your go-to source for strategy, insights, and results. Founded by true Amazon pioneers, our team has managed over $1 billion in Amazon sales and brings real-world expertise to every campaign. This blog is where we share what’s working, what’s next, and how to win on Amazon.
From Niche to Necessity: How Snail Mucin Went Viral on TikTok
Sep 05, 2025
What if a single social media platform could take your struggling brand from obscurity to sold-out s...
Use July Prime Day Insights to Power Your Fall Prime Strategy
Aug 22, 2025
Early preparation for Fall Prime is key, especially after the record-breaking summer 2025 event. Pri...
Split Your Strategy, Not Your Budget: Amazon and TikTok Shop Tips
Aug 15, 2025
Why This Matters The shift to TikTok Shop is inevitable, but brands scaling on Amazon may find ad...
How to Crush Back-to-School Sales on Amazon
Aug 08, 2025
The back-to-school season is a key growth period for retailers as it marks a significant seasonal sh...
Unlock 7-Figure Growth on Amazon
Jul 29, 2025
The Plateau Problem Plenty of brands hit $100K on Amazon, but fewer make it to $500K, and even fe...
Prime Day 2025: Trends & Takeaways
Jul 25, 2025
Prime Day 2025 was a standout success, delivering an impressive $24.1 billion in revenue across onli...
Navigating Seller and Vendor Central Like a Pro
Jul 22, 2025
Many businesses view Amazon as a single selling channel, but there are actually two distinct paths:...
Before You Launch That Campaign: The Power of A/B Testing
Jul 22, 2025
Marketers often trust their instincts when it comes to packaging, headlines, and photography. But i...
Retarget Prime Day 2025 Customers and Grow Long-Term Loyalty
Jul 11, 2025
The spark of Prime Day 2025 is fueling what comes after. During this year's extended four-day ev...