Black Friday 2025: The Must-Grab Deals in Beauty, Wellness & Everyday Essentials
By Adrianna Lugo |
Published on Nov 26, 2025
| 5 min read
Peak holiday shopping is underway, and consumers are turning to Amazon to find value across beauty, wellness, and everyday essentials. These moments drive meaningful traffic, create opportunities for brands to accelerate velocity, and influence trial ahead of the new year.
Below is a curated list of top deals that align with current shopper demand while giving your brand teams a snapshot of what is resonating within Amazon’s top categories.
Beauty Deals
Peach Slices 3-Step Acne Starter Kit
A popular K-beauty mini regimen that includes cleanser, toner, and moisturizer. The set is priced for easy gifting and is a great stocking stuffer for teens, beginners, or skincare fans building a routine.
A simplified lash extension kit for an at-home alternative to salon fills. This SKU performs well during Q4 as consumers seek affordable beauty upgrades for holiday events.
A dermatologist-tested cleanser formulated for deep pore cleaning and hydration. Science-backed skincare continues to drive conversion, making this a strong trial opportunity.
Wellness and Supplements
MaryRuth’s Liquid Multivitamin and Multimineral
A high-absorption formula offering a blend of essential vitamins and trace minerals. Ideal for consumers building consistent routines ahead of the new year.
Bloom Nutrition Super Greens Powder
A green powder designed to support digestion, energy, and overall wellness. Functional daily supplements continue to trend on Amazon, driven by shoppers focused on routine.
Liquid I.V. Hydration Multiplier in Cotton Candy
A limited-edition flavor of the category-leading hydration supplement. A strong pick for active shoppers, travelers, and anyone seeking quick hydration support during the busy season.
A magnesium-based beverage mix created for relaxation and hydration. This low-calorie, melatonin-free formula fits the ongoing demand for natural evening and recovery support.
Snacks and CPG
SimplyProtein Vegan Protein Bars
A high-protein, low-sugar bar designed for convenient, on-the-go nutrition. Continues to perform strongly with consumers seeking balanced snack options.
Legendary Foods Protein Pastries
A high-protein, low-sugar toaster pastry created as a functional alternative to traditional breakfast snacks. Great for consumers seeking indulgence with added nutritional value.
Califia Farms Unsweetened Almond Milk
A pantry staple made with Rainforest Alliance Certified almonds, offering a clean and sustainable option for shoppers looking to stock up. This Black Friday deal is a strong opportunity to secure a high-quality plant-based milk at a lower price, especially for households that buy in bulk or use it daily.
Black Friday continues to be one of the most influential moments of the year for both shoppers and brands on Amazon. The deals highlighted above reflect the categories gaining momentum and the products meeting real consumer demand across beauty, wellness, and everyday CPG.
For brands, this period is more than a promotional window. It is a chance to drive trial, strengthen repeat behavior, and capture incremental share as consumers plan for the year ahead. As the holiday season continues, staying visible, optimized, and strategically positioned will ensure sustained performance well beyond the deal period.
