2025 Seasonal Content and Holiday List

Make Your Amazon Listings Pop With Seasonal Content

By tailoring your product listings to align with key holidays, events, and seasonal trends, you can tap into heightened consumer demand and create a more engaging shopping experience. Whether it's festive imagery for the holidays, promotional bundles for back-to-school season, or keywords tied to trending events, strategic seasonal updates to your Amazon listings can make a significant impact on your sales.

In this guide, we’ll explore actionable tips and creative strategies to help you craft compelling seasonal content that resonates with shoppers and drives year-round growth.

 

Why Seasonal Content? 

61% of holiday shoppers were more likely to purchase from brands that provided personalized holiday-themed promotions. Consumers responded positively to ads that reflected festive imagery, holiday-specific deals, and messaging tied to the season.

- Google’s Insights on Holiday Marketing (2020)

Ads with festive designs saw a 17% higher conversion rate compared to non-holiday ads during the holiday season. Retailers who updated their creatives with seasonal elements saw up to a 30% improvement in click-through rates.

- Criteo’s Holiday Season Marketing Trends (2022)

A 23% boost in conversions for businesses that featured holiday elements like festive imagery, countdown timers, and holiday-specific discounts. These studies collectively demonstrate that adding holiday elements to marketing materials, such as ads and product images, can enhance engagement and conversion rates, particularly during the holiday season.

- Shopify’s Holiday Sales Data (2021)

 

Seasonal Content 101

First, analyze previous sales data and trends to identify high-demand products and categories during the target season. Use this data to plan inventory and focus on promoting best-selling or seasonal-specific items.

Tip: Think “What holidays does my brand best fit in with?” If you’re a health and wellness brand, January is your time! Creating campaigns around New Years Resolutions and ‘New Year, New Me’ are a great opportunity to drive new traffic! 

Next, optimize product listings with seasonal keywords, engaging descriptions, and high-quality images that resonate with the season’s theme—whether it's holiday festivities, back-to-school essentials, or summer adventures.

Incorporate Amazon A+ Content to enhance your product pages with visually rich storytelling, showcasing how your product fits the seasonal needs of customers. Use some of that holiday social media content and repurpose!

Leverage Amazon Ads to target the right audience, using seasonal campaigns and keywords to increase visibility and drive conversions. 

 

2025 Holidays and National Celebration Dates 

Here’s our comprehensive list of holiday dates in 2025 to keep in mind when creating your seasonal content: 

Winter & Early Year

New Year’s Day: January 1 (Wednesday)

Valentine’s Day: February 14 (Friday)

Super Bowl Sunday: February 9 (Sunday)

Presidents’ Day: February 17 (Monday, U.S.)

Mardi Gras: March 4 (Tuesday)

St. Patrick’s Day: March 17 (Monday)

 

Spring

Easter: April 20 (Sunday)

Earth Day: April 22 (Tuesday)

Mother’s Day: May 11 (Sunday)

Memorial Day: May 26 (Monday, U.S.)

 

Summer

Father’s Day: June 15 (Sunday)

Independence Day: July 4 (Friday, U.S.)

Back-to-School Season: Late July–Early September

 

Fall

Labor Day: September 1 (Monday, U.S.)

Halloween: October 31 (Friday)

Diwali: October 21 (Tuesday, Hindu Festival)

Veterans Day: November 11 (Tuesday, U.S.)

Thanksgiving: November 27 (Thursday, U.S.)

 

Winter & Holiday Season

Black Friday: November 28 (Friday)

Small Business Saturday: November 29 (Saturday)

Cyber Monday: December 1 (Monday)

Hanukkah: December 24–31 (Wednesday–Wednesday)

Christmas: December 25 (Thursday)

Kwanzaa: December 26–January 1, 2026 (Friday–Thursday)

 

Bonus: Other Seasonal Opportunities

National Pizza Day: February 9 (Sunday)

International Women’s Day: March 8 (Saturday)

National Puppy Day: March 23 (Sunday)

National Burrito Day: April 3 (Thursday)

National Siblings Day: April 10 (Thursday)

National Pet Day: April 11 (Friday)

Star Wars Day: May 4 (Sunday) ("May the Fourth Be With You")

National Teacher Appreciation Day: May 6 (Tuesday)

National Wine Day: May 25 (Sunday)

Pride Month: Entire month of June

National Ice Cream Day: July 20 (Sunday)

National Coffee Day: October 1 (Wednesday)

Singles’ Day: November 11 (Tuesday, Popular in China for e-commerce)