Prime Day Recap
By Adrianna Lugo |
Published on Aug 07, 2024
| 15 min read
Prime Day 2024 is finally over!
Are you happy with your performance this year?
Prime Day Overview
Overall, Amazon boasted this year's Prime Day as another 'record-breaking year', with deals across 35 categories within the 2-day sale.
"Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores.
Prime Day has continued to grow exponentially over the past 5 years, with this year's event selling over 42 Billion dollars of product and an annual 11.1% year-over-year growth, according to Adobe Analytics.
The back-to-school and technology categories saw larger lifts than usual, with the later July Prime Day dates potentially helping shoppers score new deals.
Prime Day 2024: The Numbers
Let's see how SUG's clients performed!
Year-Over-Year Numbers (2023 PD vs 2024)
Total Reveue: +121%
Ad Revenue: +35%
Total Units: +70%
CPC: -22%
TACOS: - 55%
Some additional interesting points:
- There was little difference between many of these metrics between Day 1 and 2 of Prime Day, meaning consumers kept on shopping!
- While ad spend and cost per click went down, we're excited to see that the average SUG client grew more than the Amazon/Prime Day average growth rate
Straight Up Growth vs Other Performance Agencies
While nearly all of SUG's brand saw a large lift in sales, this typically isn't the case for every brand
Here's a post from our CEO & co-founder, Evan on how our clients change and evolve with Straight Up Growth:
The data doesn't lie.... our average client doubles their sales within their first year at SUG
Most brand begin preparing 45 days before a big sale.. let us help you get ahead of your Fall Prime + T5 prep!